The AI Search Optimization GuideSearch is no longer a list of ten blue links — it is a two‑line chat box that answers before it points.3d ago3d ago
Llms.txt and llms-full.txt explainedWith large language models (LLMs) now deeply embedded in web ecosystems, websites need efficient ways to make their content AI-accessible.May 19May 19
AI SEO, AEO, GEO, GAIO or LLMO?In 2025, new terms are popping up for a growing marketing channel: traffic coming from AI chatbots like ChatGPT or Perplexity.May 15A response icon1May 15A response icon1
Published inAntlerI failed my first startup — 100 lessons learnedFor the last 2 years, I worked with a small talented team on meetric.app — an app to help managers with their meeting notes.Dec 1, 2022A response icon9Dec 1, 2022A response icon9
What NOT to do when you launch on Product Hunt (and still get #5 spot)In June 2021, Meetric launched successfully on Product Hunt aka PH.Sep 30, 2021Sep 30, 2021
Published inAntlerHow we grew organic traffic 1,000% in 6 months.When we bought the domain meetric.app last year, we didn’t really know what we were building — only that we had a cool name (meetric =…Aug 18, 2021A response icon1Aug 18, 2021A response icon1
Published inAntlerYour product starts on the first visit, not the first login.First impression mattersApr 15, 2021Apr 15, 2021
Published inAntlerCool things I learned in 2020 (as a first-time founder)In March 2020, I started Meetric.app with two cofounders in the land down under.Feb 2, 2021Feb 2, 2021
Published inAntlerHow we got our first 1,000 beta signupsThis is the story of how the founding team at Meetric got its first 1,000 beta signups for its upcoming product.Oct 20, 2020A response icon2Oct 20, 2020A response icon2
Published inAntlerThe remote guide to launching a startup with new co-foundersI felt extremely lucky to be selected to join the Antler program in January 2020 as one of the entrepreneurs in their second Sydney cohort.Jul 26, 2020Jul 26, 2020
